When you compare a few real estate CRM pricing pages, you’ll see that each vendor defines a “user” a little differently. Some charge for each login, while others let a small team share one login for a flat fee.
The best value for your team comes down to two things: how many people need their own login, and which features they’ll use once they’re in. Below, you’ll find what solo agents and teams pay, how vendors structure their plans, the charges that show up after you sign, and the questions we’d ask before committing. If you’re still figuring out what you need a real estate agent CRM to do, pin that down before you compare prices.
Real estate CRM pricing for solo agents and teams
A solo agent can pay nothing for a CRM or close to $400 a month if it comes with a website. Among CRMs that publish their rates, a five-person team pays $49 to $474 a month on base plans, before add-ons like calling.
| CRM | 1 user | 5 users | 10 users | What that price covers |
| Wise Agent | $49 | $49 on a shared login, $129 with individual logins | $69 on a shared login | CRM, transaction management, drip campaigns |
| HubSpot | Free, or $20 on Starter | $100 (Starter) | $200 (Starter) | General CRM; free tier covers 2 users |
| Follow Up Boss | $69 (Grow) | $345 (Grow) | $499 (Pro) | Lead routing and follow-up; calling extra on Grow |
| Real Geeks | $399 (2 users included) | $474 | $599 | IDX website, CRM, dialer; $500 setup fee |
| Lofty | Quote | Quote | Quote | IDX website, CRM, lead tools |
| BoldTrail | Quote | Quote | Quote | IDX website, CRM, lead tools |
All prices in this guide come from vendor pricing pages in October 2026, on monthly billing. AFrame, which publishes this blog, is included at its listed price.
CRM-only tools start cheap and climb with every seat. Website bundles start near $400, but the price includes an IDX site that pulls in MLS listings, which you’d otherwise buy separately.
What solo agents pay
Working solo, the cheapest line in the table only helps if the CRM fits the way your business comes in. If most of your deals come from referrals and past clients, a $49 plan can carry you a long way. If you buy portal leads every month, you need fast lead routing and a dialer, and a $20 general CRM doesn’t come with either out of the box.
What teams pay
Read the 10-user column even if you have five people now, and budget for next year’s headcount. On a flat plan, every hire lowers your cost per person.
Price is only part of the choice. The best real estate CRM for small teams depends just as much on lead routing and what happens to contacts when an agent leaves.
Real estate CRM pricing models
Many vendors combine more than one of these models, so read the whole plan page before you compare totals.
Per user
You pay the same rate for every login. Follow Up Boss Grow costs $69 per user a month. That makes the bill easy to predict, and every hire adds the full rate.
Flat rate with seats included
One price covers a block of users. Follow Up Boss Pro costs $499 a month with 10 users and unlimited calling and texting. Wise Agent charges $49 for up to five team members who share one login.
Flat plans start winning earlier than you’d think. Put five people on Grow with calling, and Pro already costs a little less, with room for five more people at no extra charge.
Platform fee plus seats
Real Geeks charges $399 a month for two users. Each user after that, up to 10, adds $25. You’re mostly paying for the core product, so extra seats barely move the bill.
Tiered by features or volume
Some vendors raise the price as you move up feature tiers. HubSpot’s free tier covers two users, and Starter costs $20 per seat. Each tier above Starter costs more.
Some transaction software tiers by volume instead. Paperless Pipeline charges $69 a month for up to five new transactions and $140 for up to 10, with unlimited users on every plan.
Add-ons
Add-ons sit on top of any of these models. Calling is a common one. On Follow Up Boss Grow, calling costs $39 per user per month.
Quote only
Lofty and BoldTrail don’t publish rates. You get a number after the demo. BoldTrail quotes by package and setup, so ask which modules the base price covers.
Hidden costs of a real estate CRM
The plan price is only the first charge on the bill. These tend to arrive later.
- Setup fees. Real Geeks charges $500 once. Ask whether onboarding is included or billed as a separate line.
- Seats for people who don’t sell. Your transaction coordinator (TC) or assistant needs a login to work in the system. On a per-user plan, that’s the full rate.
- Texting. Wise Agent’s texting costs $11 a month plus an $80 registration fee.
- Ad management fees. Lofty’s paid lead packages carry a 20 percent ad management fee.
- Contract terms. Real Geeks sells on 6- or 12-month terms. On a 12-month term, you owe a full year of payments, plus the setup fee.
- Partial months. Paperless Pipeline doesn’t prorate partial months, so time a cancellation to your billing date.
- A website. Follow Up Boss and HubSpot don’t include an IDX site if you don’t already have one; budget for it.
- A second tool for the transaction. Most CRMs are built to get a lead to a signed contract. After that, the dates, documents, and deadlines often move to separate transaction software, with a second bill. Every extra login also adds switching time, which is one reason teams move to an all-in-one real estate CRM that keeps the contract on the client record.
One combined system vs. two separate tools
Take a five-person team: four agents and a TC who start about eight new transactions a month. To keep the comparison even, both columns leave out calling.
| Two separate tools | One combined system | |
|---|---|---|
| CRM | Follow Up Boss Grow, 5 users: $345 | AFrame, 5 users at $54 each: $270 |
| Transaction management | Paperless Pipeline, up to 10 new transactions: $140 | Included |
| Monthly total | $485 | $270 |
| Yearly total | $5,820 | $3,240 |
| Where the closing date lives | Transaction tool, copied into the CRM by hand | On the same record as the client |
On these numbers, the team saves $215 a month, or $2,580 a year. The combined system is AFrame, the company behind this blog, so check every figure against AFrame’s pricing and the other vendors’ pages yourself.
This isn’t a feature-for-feature match. Follow Up Boss connects to more than 250 lead sources and tools, and Paperless Pipeline offers a commission module for $58 more on the same plan. If your team buys most of its leads from portals and ads, a CRM built around lead routing may earn back the difference.
There’s a time cost too. Each time a file closes, somebody has to retype the closing date, address, and lender from one system into the other. If the closing date never makes it over, the CRM won’t send a home-anniversary reminder. Some teams run a real estate CRM and transaction management software side by side with no trouble, as long as one person manages the handoff.
Questions to ask before you sign
If we were on the demo call, we’d ask the first two before the rep even shares a screen.
- What will I pay now, and what will I pay after my next hire? Per-user and flat plans don’t cross over at the same headcount, so ask for both numbers in writing.
- Does my TC or assistant need a full paid seat? On some plans, every login costs the same, whether that person sells or not.
- Which features in the demo cost extra? Calling, texting, and lead packages usually do.
- Will I pay to set up, onboard, or import my data?
- Is this plan month-to-month, or does it have a term? If it’s a term, ask what leaving early costs.
- Can I export contacts, notes, and closed-deal history to a spreadsheet? An export you can’t open in another system leaves you stuck with this one.
- Does a closed deal stay in this system? If the answer is no, add your transaction software to the monthly total.
Ask all seven, and you’ll know your real monthly total before you sign.
Common questions about real estate CRM costs
Is a free real estate CRM good enough?
It can be, if someone on your team likes building systems. HubSpot’s free tier covers two users, but it isn’t made for real estate. You’d set up your own fields for closing dates and home anniversaries, then hook up an IDX site through an integration. Those setup hours are part of what the free plan really costs.
Should I pay monthly or annually?
Annual billing usually saves money, but you pay up front. Follow Up Boss gives you two months free on annual plans, which brings Grow to about $58 per user a month. Stay on monthly billing until your team has used the CRM long enough to know it’ll stick.
My brokerage provides a CRM. Should I still pay for my own?
Start with the one your brokerage provides, but find out who owns the data. Some brokerages include a CRM, and eligible eXp Realty agents get BoldTrail through theirs. Ask what happens to your contacts and history if you change brokerages. If they stay behind, a CRM you pay for yourself keeps your database with you.
